Family socilogy (The influence of the family structure) Essay

Family socilogy (The impact of the family structure) - Essay Example Family has consistently assumed an essential job in requesting society and in deciding life odds of different people. The word family holds distinctive importance for various individuals and used to represent a wide range of perspectives. Giddens characterizes the family as a â€Å"group of people legitimately connected by kinfolk associations, the grown-up individuals from which accept accountability for thinking about children†. By kids he implied who are subject to their folks for their employment; are matured under 16 or 17 and are in full time instruction. Till today families are liable for the childhood and sustain of kids. They are the ones who give love and care as well as money related help to youngsters. The principle capacities performed by the family is to train a youngster discipline, judge between what is good and bad and a satisfactory personal conduct standard. In this exposition, we will talk about how much is family integral to the lives of youngsters in Brit ain. Gordon Brown had communicated that family is the establishment on which our networks, our general public and our nation are assembled. In any case, it has been found as of late that the conventional convictions and estimations of families have experienced loads of social and monetary changes. Prior the establishment stone of families used to be love and care yet today it has been supplanted by looser and material needs of cash and narrow-mindedness. These elements have prompted the rise of new sorts of families like solitary parent families, step families, balanced families and live together families. (refered to in Duncan and Phillips, 2008:1). The segment change in Europe began from the 1950’s is as yet proceeding with today. Ansley Coale’s has depicted segment progress â€Å"as a change from the conventional society where high mortality and natality rates existed to an industrialized society wherein natality and portability are settled at low levels.† This pro gress has been the aftereffect of different social and financial changes, for example, urbanization, instruction levels, beneficial structure and secularization and so on. The adjustments in the patterns of life of individuals have realized a significant change in the manner youngsters see family in Britain (Pairo, 1997). As per Squire, a family structure changes with understanding and life occasions as a youngster develops from adolescence to adulthood. Each family capacities in a one of a kind route because of varieties in family unit types, family structures and the division of residential work. Additionally the sythesis of the family is affected by the social, social and monetary attributes of various ethnic gatherings. These variables influence the degree to which a family might possibly be integral to the lives of kids. Albeit all family structures are special however they make them thing in like manner †they all give enthusiastic and common basic help to all kids. A fami ly assists with finding a kid socially and subsequently go about as one of the key mingling operators (Squire, 2003:60). A child’s bliss and sound improvement relies upon an enormous scope on the sort of relationship that exists between guardians, grandparents and other caring grown-ups in the family and most essentially among kids and grown-ups. As indicated by research in 2008, 64 % of youngsters live in wedded families with couples, 23% of kids live in solitary parent family and 13% live with living together couples (Mapalthorpe et al., 2008:4).The examination additionally uncovers that marriage isn't fundamental for the effective running of the family however great relations matter. Likewise, 78% of people have concurred that it isn't separate from that hurts kids however parental clashes. As indicated by the individualistic hypothesis, families should turn out to be progressively liberal, with kids having a state in significant family choices. Additionally, natural guard ians ought to give child rearing to their kids deep rooted which will help in their development towards adulthood. Be that as it may, research says something else â€step fathers can similarly fare thee well and offer love on them when contrasted with natural dads. Generally family had been viewed as

Nurses dealing with the death of their patient Essay

Medical caretakers managing the passing of their patient - Essay Example There are a few hints that can help those entering the nursing field just because and who need direction on the most proficient method to deal with death and the deprived family once the demise of one of their patients happens. The tips will be talked about in detail underneath. The primary thing to consistently recollect and place as a top priority is that demise is inescapable for anybody regardless of whether the patient had signs to kick the bucket or not. This in this manner calls for acknowledgment once it occurs. Acknowledgment isn't in every case simple however advising oneself that the patient any place the person is has no more agony and is in an ideal situation contains acknowledgment. One has additionally to consider the remainder of the individuals who are living and that they are so fortunate to be alive and this will help with the acknowledgment procedure. There is no time limit for this procedure of acknowledgment similarly as there is no time limit for lamenting (Kasher, 2009). The other thing the medical caretaker needs to recall is that everybody is permitted to lament and in however they need to as long as though it is in the work environment, one needs to even now keep up polished methodology except if under shut entryways, within the sight of a guide or individual attendants who have additionally experienced something very similar previously or all the more frequently. One can cry tears in the work place and once at home, they can completely lament and breakdown. Lamenting despite the fact that is another progression of acknowledgment is a channel to communicate the sentiments of agony, outrage and misery that accompany demise. Talking is another approach to adapt to deprivation of a patient. Talking can be with relatives, with misery proficient, with different medical attendants who have needed to experience the equivalent during their vocation or even with dear companions and mate as long as they comprehend. It assists with conversing with individuals who won't judge yet who will be understanding and chivalrous of your sentiments and thus the colleagues and anguish instructor are the best. Talking will likewise assist with mending rapidly and proceed onward so you will have the option to give more consideration to the remainder of the caring patients who

My Father the Person I Admire the Most

My excursion to truth There is a typical paradox on the planet about the connection among God and Satan. We have been trained that Satan restricts God out of detest. Satan doesn’t detest God. No where in the sacred writings do you discover this. In all actuality God and Satan are nearer than we may envision. Much the same as two adversaries who are on rival sides yet they regard and know each other more than any other individual. God and Satan really have fundamentally the same as aims for the universe yet where they contrast is the place they restrict. Satan is an illuminated being who gets love and hate.Love is the recurrence of awareness that joins together, recuperates and brings completeness. Despise is the recurrence of awareness that isolates, harms and brings breaking down. Satan realizes that adoration makes states of amicability, harmony and joy however despise makes states of mayhem, passing and languishing. An edified being realizes that God is love. Satan adores G od, however his unique love has been wound since his point of view was debased. God doesn’t detest Satan. God loathes sin however he doesn’t despise the miscreant. God adores his first animal that he created.Lucifer was the prime blessed messenger whose excellence was great and knowledge was so full. In spite of the fact that Lucifer betrayed God later, God despite everything cherished him. God being a sacred God must choose the option to cast Lucifer into the pool of fire, since God and sin can't exist together. God would have cleared a path for Lucifer to be saved however he realized that Lucifer could never adjust his perspective until the finish of time. Satan was God’s closest companion. Christ and Lucifer were in ideal amicability to start with. They appreciated the nearest partnership and fellowship with one another. They co-governed paradise together.Lucifer was God’s second in order until the opportunity arrived where he addressed God’s sw ay over all creatures. He felt that Christ and himself ought to be equivalent since all creatures are God. He scrutinized the progression of the Elohim and chose to transform it since he thought the trinity weren't right in recognition. Everything that Satan does is absolutely coherent and nothing is silly. He doesn't do anything out of abhor, perniciousness or dread. He may utilize such frequencies of cognizance to control individuals to fill his higher needs yet all that he does is for a higher decent that he trusts in.Because all ideas and conceivable outcomes exist in the psyche of God, Lucifer drew from higher insight the chance of changing the truth of paradise into one where sway is open for all, and concluded that he was called for it. This shows the interminable intensity of the brain. In all actuality higher knowledge didn't call Lucifer to change the truth of paradise. The motivation that he gotten from the all inclusive cognizance was just his very own impression conte mplations. Thereforeâ it is he himself that motivated himself utilizing the procedure of subliminal calculation of consistent possibilities.This is the manner by which crafted by malicious is apparently supernaturally enlivened. The awesome the truth was constantly impeccable from the earliest starting point, there was never a requirement for change. All the detestable that Satan does against God’s individuals is done in a cool, determined and efficient way. All that he does is deliberate and intentional. He just uses pessimistic feelings and expectations as a way to control individuals. Satan is an ace controller, much the same as God. The assault on Israel and Christianity is absolutely vital in the strategy that he is playing towards God.Their relationship resembles two chess experts playing against one another to check whether at last whose arrangement will be successful. At the point when you have this viewpoint of Satan, you have tranquility and courage towards him. He can’t utilize his weapons of dread, disdain and malevolence against you since you don’t even draw in such things into your world. So as to pulverize thy adversary, you need to cherish thy foe. Your adversary is crushed when he is not, at this point your foe since he has become your partner or his risk has been killed against you.Therefore he can no longer influence you in a negative manner. You can connect with him decidedly. Edified Christians manage the foe along these lines. That’s how you can stomp all over snakes, scorpions and nothing will using any and all means hurt you. Since they have no control over you yet you have control over them. The entryways of hellfire will not beat you since you recognize the truth about evil presences and dread, blessed messengers in camouflage. Along these lines you don't fear the foe for you know their actual structures and what they are up to.You can battle against realms and forces at their level and beat them. God didn 't state that Satan detests him. It is Satan himself that said so as to mislead Christians into misconception him so he can utilize it to further his potential benefit. By mixing up that Satan despises God, we can't see his actual aims and the manner in which he truly is. What we see is just a halfway impression of what he needs to appear. In this manner crafted by great, solidarity and love that he does would be acknowledged by us believing that it is absolutely God’s idea.We ought to recognize great yet know who’s doing. Satan’s extreme goal is harmony and solidarity and to make another truth of paradise that is better than anyone might have expected. God’s expectation is additionally the equivalent. The main contrast lies in the recognition between the two. Satan imagined that the first the truth is flawed and in this manner he looked to transform it. God saw that Satan adulterated the first reality by attempting to transform it and hence looks to rees tablish it to its previous brilliance. Butâ the work of reclamation through the blood of Christ brings about it being more radiant than any time in recent memory.

Nothing Stays!

"I never thought you would leave this place",spoke a deep voice as i turnrd to look,standing a distant was my dear friend."I knew this had to happen,we cant always be together you know"i said as collected the pile of assignments we were working on,for that instant, i didnt seem to bother at all,what worried me was the next day of our International GCSE board exam ,i had been burning the midnight oil to succeed with good grades but at that very moment i felt as it would never end,i wondered how it would feel like,whether i would make it or not,all these thoughts kept me worried and disturbed. The days of exams are surely the longest in ones life,my days were the longest as i hardly remember a day i ever slept,i wanted to give my strength a greatest push and like every exam given student i get the nightmares of the result day. The 2 months of summer break never seem to pass,there is simply no more height to the boredom one could feel.what hurts the most is the feeling you get when you have to leave behind a place where you spent all your life in,At this very moment the sounds of the my best friends voice still echos at the back of my head,i never really thought i would leave too,home is where you heart belongs .its hard but you got to leave this foriegn land one day.Its hard to leave a place where you have grown up but is harder to leave behind all of those wonderful people you spent most of your time with,with time we all have to admit that nothing is ever permanent,the hards days do pass and what we once dread the most,yet indeed stays in your memories

Prostitution Has Been An Issue For Centuries, And Has Become

Prostitution has been an issue for centuries, and has become a major debate in many countries today. Prostitution has been called the oldest profession, but the views on prostitutes have changed over the years. Some countries protect prostitutes while other countries criminalize them. In America, prostitution is still illegal except for some regions in Nevada, but in 2003 New Zealand voted to legalize prostitution throughout their country. This has led to many different health, social, and economical effects in America and New Zealand. Prostitution has affected the spread of STDs, violence, and government cost in these countries. In this paper I will discuss how criminalizing and decriminalizing can affect a country s health, social and†¦show more content†¦Prostitution maybe illegal in America federally, but there are some regions in Nevada where prostitution is legal and has had many health benefits. The â€Å"sex workers in Nevada have to get monthly test for syphilis a nd HIV and weekly tests for gonorrhea and chlamydia† (â€Å"7 Reasons Why America Should Legalize Prostitution†) and also â€Å"requires condoms for all sex in brothels† (â€Å"7 Reasons Why America Should Legalize Prostitution†), which has led to a safer and more controlled environment. Another example is â€Å"a result of a legal loophole, state legislators in Rhode Island unintentionally legalized prostitution in 1980. A criminal case brought this to the public s attention in 2003. The error was eventually corrected in 2009† (â€Å"Why Legalizing Prostitution Would Make America Healthier, Wealthier, and Safer†), but it became legal to practice prostitution for six years before they could correct the problem. â€Å"During this six years in between,...gonorrhea infection amongst women in Rhode Island dropped by a whopping 39 percent† (â€Å"Why Legalizing Prostitution Would Make America Healthier, Wealthier, and Safer†). Althou gh in New Zealand, prostitution has been legal since 2003, and researchers found â€Å"high levels of condom use and a very low rate of HIV among New Zealand sex workers†Show MoreRelatedThe American Criminal Justice System873 Words   |  4 PagesThe American criminal justice system has set up laws and by breaking the laws would be considered a crime, and depending on the crime that is broken have different types of degrees. And these crimes can be broken into three different categorize and whether or not it will be classified as a felony, misdemeanor or an infraction. A victimless crime is a crime that goes against societies values, norm but the people involved with these criminal acts do not feel victimized, compared to if they were beingRead MoreSex, Prostitution, And The Production Of Sex Toys Essay1687 Words   |  7 Pagesof prostitution and the production of sex toys, has been implemented in the United States since the 18th century. 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Organ Donation Is An Act - 1161 Words

Organ donation is an act regarded as selfless, it is the willing relinquish of one’s organs, who upon death, are transplanted into another individual. Under normal circumstances the donating individual has no vote in who is to receive their organs. They do not get to decide if the one in need has ethically or morally suitable character to be deserving of an extension of life. There are organizations in place that determine at what level of sickness a person can be offered a necessary organ and what specific criteria this person has to meet. It is this act that creates ethical concerns. Seven Pounds is the story of one man’s determination to give back the opportunity of a full life to seven strangers by donating all he felt he had left to offer in the form of his time, home, and even bodily organs. After a car accident killing seven people including his wife Tim Thomas, impersonating his brother Ben Thomas as an IRS agent, looks for individuals who are deserving of the gifts he has to offer (Smith, Black, Tisch, Lassiter Muccino, 2008). Throughout the film, different character’s ethical lenses became evident as described by their values, morals, and behaviors presented. It is these different ethical lenses that help viewers to understand Tim Thomas’s actions in life and death. Prior to the car accident Tim fell into the Rights Lens because of the way he lived his life. He was concerned only of worldly possessions, not realizing how fragile and precious life is or whatShow MoreRelatedDutch and Belgium Organ Donation Acts775 Words   |  4 PagesAssignment III-B: Dutch and Belgium Organ Donation Acts. In Belgium there is a different post mortem organ donation law than in The Netherlands, although they both have the same main purpose: they seek to increase the supply of donors. 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Corporate Growth Strategy free essay sample

The purpose of the report is to discuss the current strategy of the Carnival Corporation, the world leader in the cruise industry. Based on the external and internal situation analysis the new growth strategy is formulated. The recommendations on the strategy implementation and evaluation are provided by terms of the various strategic theories and models. The projected internationalization strategy may result in the improvement of the financial business situation, by increasing the corporation’s profit margins and shareholder value, and non-financial indicators, for example, brand awareness. Under the Carnival name operate: Princess Cruises, PO (UK), PO (Australia), Holland America, Costa, Ibero, AIDA, Gurnard, Seaborn, and the signature brand Carnival Cruise Lines. Carnival Corporation gradually expanded through mergers and acquisition of various cruise brands which are targeting different demographic segments and geographic markets with the concentration in North America, Europe and Australia. In 1987 after achieving its goal and becoming â€Å"the World’s most popular Cruise Line†, Carnival declared itself public and offered 20% of the common stock which helped to raise $400 million, the sufficient funds for the further growth. The company entered new markets and started to operate in multiple international locations. In my opinion, well represented in various market segments Carnival eliminated possible attacks from the existing competitors and potential new entrants. As a result of the horizontal growth strategy (Hunger J. D. , 2011), according to the GP Wild reports 2010, the corporation owns the biggest market share of 48% in the cruise industry (Vogel M. , Papathanassis A. , Wolber B. , 2012). Nowadays the company continue expanding externally and internally by aiming to deliver 2 to 3 newly built vessels annually. One of the reasons the company succeeded was the choice of the competitive strategy. CCL has followed cost leadership approach; minimising the costs as much as possible in order to keep the competitive advantage (Cunill, 2006). It has been done by: ? ? ? ? employment of the international personnel mainly from the developing countries which significantly reduced labour costs registering the fleet in the off-shore zone therefore avoiding tax payments choosing secondary ports of calls and early sales over the luxurious expensive destinations outsourcing low profit departments and services, for example, photo, retail, fitness centres and spa Moreover, in our days large market share allows employing economy of scale and keeping supply costs considerably low; that along with the possession of the diverse brand portfolio is Corporation’s main competitive advantage. 4|Page Further in the report I discuss the possibilities for the future growth of the company; risks and complications. My suggestions are based on the environmental scanning and situation analysis. Finally I make recommendations on the growth strategy implementation in order to maintain leading position in the market. Situation Analysis Cruise Line industry is very complex; it is a combination of tourism, passenger carrier and hotel business, and affected by many external events. Thus for the macro-environment analysis DEPEST model was used which had shown that changes in the economic, social, demographic and technological environment are influencing the industry the most. The credit crunch strongly affected the industry. Even though USA remains the main market (62. 5% according to the Cruise Market Watch), due to the recession consumers significantly downgraded or cancelled their vacation budgets. However, the opportunity can be found in the economy shift from West to East with the focus on the emerging countries (BRIC). There is a shift in social values and attitudes towards the environmental and social responsibilities. Technological changes in the industry experience bias towards larger ships and therefore higher costs. The advantage of the large vessels can be seen in greater revenues and economies of scale. Detailed industry analysis is crucial for identifying drivers that force or inhabit market growth. A linking technique of Grundy’s (2004) has been used to identify interdependent factors outside the industry with the competitive forces. If the industry experience growth in the hospitable external environment, the impact of the 5 forces can be mild. However, in the inhospitable environment more pressure will be caused by the competitive forces. (Grundy, 2006) Five competitive forces analysis by Porter showed that the cruise industry is rather unattractive business with the single favourable position, low power of new entrants; due to the high cost of assets, high market concentration and strict environmental and legal regulations (DEPEST). The strongest competitive force is the power of rivalry which determines the profitability of the company and strategy formulation (Porter, 2008). Cruise industry operates in the oligopoly market dominated by two large firms; CCL and Royal Caribbean International (RCI), with 48% and 22% market share respectively. They are continuously involved in the battle over the market share by building mega-liners and MA. 5|Page Bargaining power of buyers is rather strong, and leads to the price competition. Power of substitutes is stronger in the Caribbean region as there are numerous land based resorts. The power of suppliers is relatively moderate due to the high volume of purchasing. Nevertheless the company depends on the fuel market price; it is one of the major expenses on the balance sheet. For the analysis of the micro-environment, resourced based approach has been applied. The company’s resources for the strategy implementation, effectiveness improvement, and the degree of contribution to the competitive advantage are discussed in terms of VRIO model (Barney Hesterly, 2010). Large market share composed of world’s best-known cruise brands with the experienced in the international markets management teams is valuable resource for sustaining competitive advantage. It contributes to a higher barrier for new entrants, and reducing the threat of buyers’ power by operating in 3 major market segments (contemporary, premium, and luxury). The resource is rare due to structured market and hardly imitable as it involves high costs. To maintain and exploit the resources Carnival Corporation has divisional structure, where strategic decisions are retained on the corporate level and operational are delegated to the divisions/ brand offices. Strategic Direction â€Å"Our mission is to take the world on vacation and deliver exceptional experiences through many of the Worlds best-known cruise brands that cater to a variety of different geographic regions and lifestyles, all at an outstanding value unrivalled on land or at sea. † Mission is an organization’s character, identity and reason for existence. It can be divided into four interrelating parts: purpose, strategy, behaviour standards and values (Campbell Yeung, 1991). Examining current mission, the purpose can be identified as â€Å"take the world on vacation†; strategy – â€Å"World’s best-known cruise brands†, where value of the product represents competitive advantage of the firm; behavioural standards – â€Å"deliver exceptional experiences†; values – â€Å"outstanding value†. Jones Hill stated that mission should describe an organisation’s business in three dimensions: customers groups, needs and distinctive competences, for satisfying those needs. Thus customer-oriented mission statement helps to anticipate demand shifts and exploit company’s resources in the changing environment (Jones Hill, 2010). Carnival Corporation’s mission defines customer groups as â€Å"world†, what goes in line with the worldwide operations, however, the company should notice the 6|Page demand shift from North America and Europe to new emerging markets (DEPEST). Needs are clearly defined as need for vacation; and in order to satisfy those needs, the corporation holds brand portfolio with â€Å"variety of geographic regions and lifestyles†. â€Å"We have a clear vision for our future: maintaining a constant focus on providing higher quality vacations at tremendous value to our customers, while keeping an eye on the bottom line and earning superior returns for our shareholders. † Campbell Yeung associate vision with the goal; it has to be realistic, credible and attractive for the organization (Campbell Yeung, 1991). Carnival Corporation’s vision is vague; the organization has achieved market leadership and has no new goal set, therefore the company likely to lose direction. Collins Porras have more extensive view on the effective vision. It is a combination of the organisation’s core ideology, which consists of core values and purpose of the company existence, and future envision. The values and the purpose remain fixed while the strategy adapts to the changing environment and sets future directions (Collins Porras, 1996). The purpose of the company’s existence is stated in the mission. Carnival Corporation core values are â€Å"providing outstanding service, building and maintaining trust in the business relationships and pursuing the highest standards of ethical behaviour, by commitment to the guests, each other, the company, shareholders and the World. Carnival’s vision addresses to the customers (guests) and shareholders but employees (each other) and the World (environment). Thus vision needs to be revised by including missing components. Furthermore future envision has to be formulated; globalization of markets and competition (DEPEST) cause the firm’s need for the expanding internationally and entering emerging markets. Based on all of the above the future vision assumption could be made: â€Å"†¦maintaining a constant focus on providing higher quality vacations at tremendous value to our customers, while taking care of each other and our environment. Promoting and expanding the Corporation worldwide what contribute to the bottom line and earning superior returns for our shareholders. † â€Å"Core competencies are skills and areas of knowledge that are shared across business units and result from the integration and harmonization of SBU competencies† (Javidan, 1998). According to Prahalad Hamel, core competencies require collective learning, involvements and cross-SBU integration (Prahalad Hamel, 1990). Enter new markets and develop new products by providing high quality vacations, can be identified as the Corporation’s core competencies. These core competencies are supported by the organization’s resources; 7|Page portfolio of the World’s leading cruise lines and large market share (LA2), and contribute to the competitive advantage. Formulating a strategy â€Å"Principal goal of the corporate level strategy is to enable a company to sustain or promote its competitive advantage and profitability in its present business and in any new businesses or industries that it enters. † (Jones Hill, 2010). Staying in a single-industry area the corporation is able to focus its managerial, financial and functional resources to establish substantial competitive advantage (Jones Hill, 2010). Carnival Corporation through the horizontal integration (mergers and acquisitions) has become an undisputed market leader with the 48% market share in the cruising field. The business model of the Corporation can be described from four perspectives: customer value proposition, profit formula, key resources and processes (Johnson, et al. , 2008). The Corporation unites 10 cruise brands and well represented in the different market segments: contemporary, premium and luxury. Also, the brands differ by the choice of generic strategies (Porter, 2008). For example, Carnival Cruise Line, which is operating in the contemporary market, employs cost leadership generic strategy and Holland America Line – a premium brand, follows differentiation strategy. Thus the corporation has the ability to satisfy needs and create value for different market segments (e. g. price, personal service, customised activities). Moreover, the diverse portfolio increases market power as the company is able â€Å"to cross-subsidise one product from the surpluses earned by another† (Johnson, et al. , 2005) and large market share enable to reduce costs and apply economy of scale. The key resources (the world known brand portfolio) and processes (divisional organisational structure where the brands are semi-autonomous) capable to deliver value to both, the customers and the company. After the MA brands maintained certain degree of independence, did not go through the re-branding process and saved the marketing function for the reason that every line targets different market and geographic segment. All the above elements can be seen as the critical success factors; the company’s ability to address factors valued by different customer segments and with the support of corporate resources to outperform the rivals (Johnson, et al. , 2005). As one can see Carnival Corporation employs successful business model; however, in the fast growing industry and changing environment, the organization should react to the changes and adjust the business model according to the latest trends in order to sustain market leadership 8|Page position. The company operates worldwide with the high business concentration in North America and Europe. Taking into the consideration that the organisation’s opportunity for growth in these geographic regions are becoming limited due to market saturation, and economy shifts towards emerging markets (DEPEST), I would recommend expanding globally by entering new markets, particularly South East Asia. It is an attractive region with the continuous growth of the domestic demand and GDP (the World Bank). The expansion can be done by two scenarios: by acquisition of the Star Cruises (leading cruise operator in Asian market) or forming home base in AP region and repositioning the existing lines. The former requires high cash outflow for the investment, which might put the corporation at risk after the financial subsequence’s of Costa Concordia accident; therefore I suggest assessing the latter. Global expansion will enable opportunity for the company to increase profitability and market share growth (Jones Hill, 2010). On the other hand the main threat for the Corporation will be lack of the experience operating cruises out of the AP region. To minimise the threat the corporate office have to be established in Asia, to maintain operations and pursue cruise strategy in this geographic region. Strategy implementation For the successful strategy implementation management cycle has to link strategy and its specific objectives with the operational processes (Kaplan Norton, 2008). Thus the overall corporate strategy of the company expansion and entering new markets is supported by business strategy of the SBU (single cruise line) and functional strategies, which are linked to the operational activities. These activities for the strategy execution can be defined and organised by means of the business model that create and deliver value proposition (Richardson, 2008). To gain the competitive advantage on the new markets Carnival Corporation should adopt business model framework which would provide greater value to the customers than offered by the competitors operating in this region. It can be done in three steps: ? the value proposition The cruise business is rather young and immature industry in the South East Asia region. Even though the cruise lines operate in this geographic region for many years, the region is used as the cruise destination but not the home base for the local market, the services are still targeting consumers from North America and Europe. Moreover the main operator in Asia, 9|Page Star Cruises provide different product with the heavy reliance on gambling services. As the Asian market developing and number of vacationers and travelers increases, Carnival Corporation, the experienced vacation provider, will introduce new valuable product to the market. ? the value creation and delivery system The corporation VRIO resources (brand portfolio) will enable the company to deliver value to the customers. By repositioning cruise liners of different brands (CCL, Costa, and Princess) the company targets different market segment (contemporary and premium) and will be able to satisfy various customer needs. Furthermore chosen brands can be differentiated by the generic strategies; CCL employs cost leadership strategy, Costa and Princess follow differentiation strategy. ? value capture Taking into consideration the preferences and cultural differences of Asian consumers, the additional services on board like enlarging casinos, shopping and dining choices may be introduced. That will enable to generate extra revenue thus contribute to the profit margin. In order to deliver the proposed value to the customer and have it translated into action, as it was mentioned above; the corporate office has to be established in Asia region. The main purpose of this is to have access to the up-to-date market information, understand local competitor environment and market particularities. Moreover to enable effective strategy execution and ability quickly react to the external environmental changes the management team based in Asia has to be designated. Executive staff with the operational experience with the lines going through the reposition has to be appointed and hold accountable for the operational decision making and the firm’s profitability. Well-defined decision rights and excellent information flow are crucial for the successful strategy implementation, evoke motivation and contribute to the effective organizational structure (Neilson, et al. , 2008). Monitoring and evaluating strategic performance Strategy execution requires an ongoing monitoring and evaluation process. Management meetings regarding operational activities, progress and barriers to strategy execution, and assessment and adjustment (if necessary) of the strategy itself have to be hold on the regular basis in order to balance short-term operational goals with the long-term strategy objectives (Kaplan Norton, 2008). 10 | P a g e Operational activities review includes weekly and monthly financial and non-financial key performance indicators (KPI). It is necessary for the assessment of the short-term goals and solution of operational issues. The following can be addressed during the operational meeting: guest satisfaction, occupancy, sales revenue, etc. For the monitoring organizational performance against strategic goal and the strategy review balanced scorecard system developed by Kaplan and Norton can be used. It goes beyond traditional method of the financial performance measurements, and measures the performance from the additional perspectives: customers, internal business process, learning and growth. The usage of the balanced scorecard enables management to better understand the company real situation and assess financial performance, monitoring capabilities for the future growth and link current actions with the future consequences (Kaplan Norton, 2007). The suggestions for the balanced scorecard measures and targets are following: ? ? ? Financial performance: generated revenue increase by N%, costs do not exceed N%, increase shareholder value by N% Customer perspective: maintain occupancy at the N%, increase brand awareness by N%, increase number of the repeat guests by N% Internal business process: increase of the corporative fleet presence in the Asian market by N%, standardise operational processes, improvement of direct marketing, optimisation of the pricing strategy ? Learning and growth: corporate culture, safety and security procedure, cultural differences and newly hired trainings Furthermore the strategy has to be evaluated and adjusted if necessary on the yearly basis with the corporate headquarters office. That includes the examination of the economics of the existing products and customers, statistical analysis of correlation among strategy performance metrics and consideration of new strategy options (Kaplan Norton, 2008). ? The economics of the existing product lines and customers segments can be done by examining cost and profitability reports. It may appear that the different market segment may be more profitable and can be attracted with the substitute cruise brand. ? Statistical analysis should be done to examine if the expansion to the new market positively affected overall corporation profitability and expected ROI. Balance scorecard system should be used to perform such analysis. 11 | P a g e ? New strategy options can emerge based on the continuous evaluation process because of the changing internal and external environment. Conclusions and recommendations Carnival Corporation is a good example of the successfully employed growth strategy via the horizontal integration through the mergers and acquisition of the competing brands. However, due to current globalization of markets, to react timely on the rapidly changing environment the best ways to continue corporate growth is by employing the strategy of the internationalization and entering new markets. Possession of the valuable corporate resources is favorable for the new strategy implementation and aligns the corporate activities with its capabilities. There is a certain risk in the implementation of the internationalization strategy as the entry to new markets cannot guarantee profitability. Therefore the corporative office must continuously monitor and evaluate business performance. By entering South East Asia and establishing strategic hub in the region the Corporation wins pioneer position on the market as the cruise industry is not yet well presented in this geographic region. Moreover I recommend entering other emerging markets (Brazil and Russia) by similar scenario with the adaption to the regional particularities. For example, entering Brazil and Russia (Black Sea) will not require high assets as there are established headquarters for the European and American market, and the size of operation is significantly smaller than for the South East Asia. 12 | P a g e Works Cited Barney, J. B. Hesterly, W. S. , 2010. Strategic management and competetive advantage. 3rd ed. New Jersey: Prentice Hall. Campbell, A. Yeung, S. , 1991. Brief Case: mission, vision ans strategic intent.. In: P. J. Smit, ed. Strategic Planning Readings. Cape Town: Juta Academic, pp. 127-132. Collins, J. C. Porras, J. I. , 1996. Building your Companys Vision. 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